Consulting
for Jewelers

IDEAS, STRATEGIES, ACTIONS.

WHO ARE WE?

The first consulting agency specialized in the world of jewellery

We are the first specialized consulting angency in the jewellery industry. The world of jewellery is a unique one which often follows dynamics different from all other sectors, uniting the complexity of fashion and luxury items to that of precious materials. Since we understand so well the profound aspects, the people that are involved in this world and the complexity of the market we have decided to create a specialized consulting agency, one that interacts daily in this vast universe.

Francesco Mangini, Founder of CFJ began his career as a salesman for businesses in the sector of watch brands and fashion jewellery. In 2014 he became the commercial director of a firm that creates precious jewellery. In 2016 he founded his own consulting firm involving professionals specialized in marketing, in the digital world, event organization and in the design and distribution of jewellery and watches.

MARKETING STRATEGY

How to proceed

“A sailor that does not know where to go cannot find a favourable wind.” This famous phrase attributed to Seneca adapts perfectly to the concept of strategy. Together we will determine the objectives, isolate them and plan the correct route to achieve them. We will layout the strategy in a coordinated and coherent plan the aim of which is to concentrate our energy and maximize the effects of the available resources. We will discuss and take action on all the key aspects: product, presentation, promotion, and price to define the perfect marketing mix for your Brand.

BRAND
IDENTITY

Image and voice

With a brand identity that is coherent and coordinated the trademark demonstrates not only its best image but also expresses its strengths and values and voices its mission to the world.

After a dedicated and profound analysis we will trace out together the distinctive characteristics of the brand, giving them shape, energy, a voice and a distinctive tone. We will create together the instruments to communicate all this competently.

NETWORKING

Relations to develop your business

Directing our services exclusively to this industry has given us the opportunity to create a network of solid professional relationships based on mutual trust. We collaborate with jewellery and watch brands, businesses that deal with precious stones, third party manufacturers, retail jewellers, semi-finished suppliers, mechanical component suppliers and packaging suppliers. We constantly enrich our contacts in order to establish and maintain a relationship based on reciprocity that generates an exchange of ideas, advice, information and contacts.

EVENTS

Digital is good,
live is better

We are advocates and promoters of digitalization but we still strongly believe in real contact between people. Events are essential to build interpersonal relationships and to transmit values. Contact with the precious jewels, the brand and the people that represent it is for us a fundamental requisite for a successful activity. Our consultancy aims to make every event, directed to businesses or to the public, an emotional experience to remember.

RETE VENDITA

From the producer to the consumer the road is long

It is our task to help our clients to create a successful production chain and to choose partners with which to establish a productive and long term collaboration. Our experience has allowed us to create a database of specialised agents subdivided for region and for expertise. We also have created a list of jewellers, sorted them for region, and assigned each one a market position and a reliability rating.